In this episode of Power Up Your Practice, Ruby Powers speaks with Gyi Tsakalakis, President at AttorneySync, a digital marketing agency empowering law firms to grow online. Gyi, a non-practicing lawyer, merges legal and digital expertise, contributing to conferences, Search Engine Land, Forbes, and local ranking factor surveys.Tune in to the episode to hear about:* Metrics Drive Informed Decisions: Gyi Tsakalakis underscored the vital role of metrics in law firms, enabling them to make informed decisions by tracking client acquisition costs and conversion rates.* CRM Tools for Relationship Nurturing: The interview highlighted the significance of Client Relationship Management (CRM) tools like Lawmatics in fostering relationships with potential and existing clients, offering insights into marketing effectiveness.* Strategic Content Distribution: Gyi emphasized the strategic selection of platforms such as YouTube, TikTok, and LinkedIn based on the target audience’s preferences for effective content distribution.* Legal Marketing Mastery with Gyi Tsakalakis: Gyi Tsakalakis, a non-practicing lawyer, drives law firm growth through digital marketing, contributing expertise to conferences, Search Engine Land, Forbes, and local ranking factor surveys.
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